This project explores a modern illustrated publication format designed for corporate, educational, and professional content.
I developed the visual direction, page composition, illustrated scenes, information hierarchy, typography, and overall layout to transform text-heavy information into a more engaging visual experience.
illustration for corporate content is a harder sell internally than people expect, not because of quality but because of approval chains. a stock photo gets rubber stamped fast. a custom illustrated style needs someone on the client side willing to defend a creative choice in a...
Building Hanif's brand identity packaging, mobile, and apparel, unified by one flower and one flavor story.
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More conversion tests, UI breakdowns, and real builds: x.com/rightnextstep
Great work, Anush! Loving the vibrant color palette and how smoothly the identity scales from packaging to apparel. The packaging designs look clean and high-end.
The atmospheric orange-on-black treatment gives the hero real momentum, and the branching flow diagram makes the product story feel tangible. The compact controls are a nice touch for guiding attention without clutter.