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As a Business Analyst on the Digital Engagement team, I supported the Dream force conference team in defining requirements for a new mobile app aimed at enhancing attendee engagement and networking. Leveraging user research from prior events, I analysed business needs, identified integration opportunities within Salesforce, and recommended configurations to optimize the attendee experience. The resulting app improved real-time communication, event scheduling, and partner visibility, making Dream force the most connected conference yet.
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Recently worked on a mobile app for local networking.
Find venues (bars, clubs, conference halls, etc..) nearby, see who's there and connect.
Just finished building a Salon Booking Management System!
The goal was simple: make appointment management easier for salon owners and reduce the manual work involved in handling bookings and reminders.
The system connects the complete workflow in one place:
1 Customer makes a booking
2 Booking gets confirmed
3 Owner sees it on the dashboard
4 Upcoming appointments are organized clearly
5 Reminders help the owner stay on top of appointments
One of the key things I focused on was making the experience simple, clean, and easy to understand, while keeping the workflow practical for a real business.
This project helped me think beyond just building screens — and focus more on the actual business problem, user flow, and overall product experience.
Excited to keep improving it and turn it into an even more polished product.
#BuildInPublic #SaaS #WebApp #BookingSystem #SalonManagement #ProductDesign #MVP #NoCode #Entrepreneurship
Good work
Led email marketing setup and campaign execution in HubSpot for a SaaS platform with 60k+ contacts. Built foundational workflows, launched a recurring newsletter, and supported ongoing campaigns across teams. Focused on creating a consistent, scalable system for communication and engagement. Resulted in improved campaign reliability, streamlined processes, and stronger audience engagement across high-volume sends. Resulted in improved open and click rates, reliable delivery to 1M+ emails, and more consistent audience engagement.:
Impressive scale. Building a reliable email system for 60k+ contacts is no small task.