Title: Proper Form — Brand Identity & Visual Language
A brand identity for Proper Form built around a more modern, movement-driven take on recovery and healthcare.
The visual system extends the logo into a complete language through color, typography, imagery and layout, creating a consistent identity across different brand touchpoints.
Created by Lepisov Branding in collaboration with @Creative Mints
I created MOTIF to give creative studios, agencies, and independent designers a website that feels as expressive as their work.
The design combines a dark palette, vivid orange accents, bold typography, and animated details. The goal is to bring your projects and creative identity together in a distinctive, cohesive experience.
To celebrate the launch, MOTIF is free for the next 3 days. After that, it will cost $10.
Explore the template, try it with your own work, and see what’s new. I hope you enjoy it — I’d love your feedback on the design and motion.