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You need a dashboard.
Not fancy. Not expensive. Just one place where you can see:
"Are my systems healthy today?"
Most track everything in different places:
→ Email metrics in ConvertKit
→ Sales data in CRM
→ Website analytics in Google
→ Social metrics in native platforms
Result: Never look at any of it. Too scattered to be useful.
Better: Simple dashboard with core metrics.
EXAMPLE (Google Sheet):
Daily metrics:
→ New leads (from form)
→ Email sequence conversions (from automation)
→ Booked calls (from calendar)
→ Closed deals (from CRM)
Weekly metrics:
→ Email open rate trend
→ Lead-to-call conversion %
→ Call-to-close conversion %
→ Average deal size
Monthly metrics:
→ Total revenue
→ Cost per acquisition
→ Customer lifetime value
→ System efficiency score
Updated automatically via Zapier. Reviewed every Monday morning. Takes 5 minutes. Tells you everything.
The rule:
If you don't look at metric weekly... stop tracking it.
If metric doesn't drive decision... stop tracking it.
Only track what you'll act on.
What should be on your dashboard?
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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If your platform needs a dashboard that handles both performance and compliance, this is the kind of work we do.
Tools: Figma, Jitter
Let's build something better. 👋
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