I gave ChatGPT the worst café branding brief imaginable. Just a bunch of rough sketches and a very loose idea.

Then I asked it to turn the whole thing into a real-life café brand.

And somehow, in under 30 seconds, it managed to keep the little details I liked while turning them into something that actually felt cohesive.

Now I’m wondering how far you can push a terrible brief before it stops being terrible.

The jump from loose sketches to a cohesive café world is so satisfying—those little cup and bag marks carry through beautifully. I especially like how the roughness survived the polish instead of getting flattened.

I'm working on a store concept mixing art supplies, gifts and tech. I presented two moodboards: one inspired by traditional art supply stores, and another cleaner, modern direction inspired by Japanese gift and tech stores. They chose option 2.

I presented four logo ideas. These two are my favorites and the ones the client liked most.

1_ Based on the second moodboard, with a more neutral and slightly futuristic feel. My favorite detail is the boxed version: its vertical weight balances with the I and O, making it feel tidy and visually appealing.

2_ Inspired by traditional art supply stores, but with a modern, clean style. Handwritten lettering adds a human touch and keeps it timeless.

Which one is your favorite and why? Which one do you think the client chose?

I'll guess they picked #1, the boxed Bigmotti reads cleaner next to a gift-and-tech assortment than the handwritten route. That vertical weight balance on the I and O is the kind of detail that's invisible until someone points it out, was there a runner-up logo the client seriously debated before landing on this one?