CROCS BITE BACK! the visual elements of a collaboration with my cohort partner, julia, that encouraged others to do away with strict dress codes in nightlife spaces & embrace the pull towards any club scene's partying in the comfort of crocs.

which speaks most to YOU? is it the caption? design? both?

BRIEF: Crocs are allowed almost everywhere. Beach? Garden? Hungover trip to Walmart? You bet. But when it comes to the world’s FANCIEST nightclubs, Crocs are still treated as criminal to the world of fashion. Some venues refuse entry to anyone wearing them. Others hide behind vague phrasing in their dress codes: “Smart shoes only.” / “Dress to impress.” So ... six inch heels and stiff leather shoes are the only ins? Crocs thinks this isn't quite right. & Crocs is ready to fight back.

On the rocks! Nicolette

FLUX — Techwear/Streetwear Hybrid Brand Direction FLUX is techwear-streetwear built for people who move through their entire day in one outfit — gym, studio, street, night out — without ever changing. The visual direction is built from motion and transition — a custom fold-glyph replacing the U in "FLUX," locked at a 45° break, defining the brand's core geometry. Every surface is iridescent Shift Gradient (Blue→Violet→Teal→Blue) — the brand's defining material behavior, never decoration. The gradient changes with movement and angle, so FLUX itself looks like it's always mid-transition, never static. Color is Void Black, Signal White, Flux Blue, Shift Violet, and Acid Lime. People are caught mid-stride, mid-transition, between contexts — confident, forward-moving, unretouched-real presence. This is what adaptive versatility looks like when engineered into identity.

M N LOKESHWAR REDDY, Creative Director

Link to the full project: https://www.behance.net/gallery/253884609/FLUX-TechwearStreetwear-Hybrid-Brand-Direction?platform=direct