A good logo doesn't automatically make a strong brand.

You can have a great mark, great clothes, and great photography, but if everything looks different from one piece to another, people won't remember the brand.

That was something I kept in mind while building the visual identity for TBAS, a modern streetwear brand.

I wanted the identity to feel bold without becoming noisy, and flexible enough to work across clothing, social media, banners, and other brand touchpoints.

So I built the system around a few simple things:

→ A recognizable logo → Strong typography → A consistent visual language → Graphics that still feel like TBAS without the logo being everywhere

Because brand identity isn't about making one design look good.

It's about making 20 different designs still feel like the same brand.

I put the full TBAS identity together on Behance:

What makes you remember a clothing brand: the logo, the visuals, or the overall feeling?

— Shayan Imran

Albertina is a neighborhood café built around the little rituals that make a place feel familiar: morning coffee, shared tables, long conversations, and reasons to stay a little longer. I developed the identity as a warm and expressive system, combining a distinctive wordmark, organic symbols, handwritten details, soft photography, and a palette inspired by the café’s atmosphere. The result is a brand that feels close, lived-in, and naturally connected to everyday life in the neighborhood. Check it out !

Sharp and Awesome!