Alpik is an outdoor clothing and adventure gear brand built around freedom, exploration, and a deep connection with nature. The project focused on creating a cohesive visual identity that could communicate the brand’s adventurous spirit while supporting a healthy, sustainable, and active lifestyle. I developed the visual identity across key brand touchpoints, including the logo, color palette, iconography, imagery style, and brand applications. The goal was to create a flexible and distinctive system that could translate consistently across both digital and physical experiences.

Thoughtful graphic design solutions that turn ideas and content into clear, engaging visual communication.

https://contra.com/s/PoPPkrr7-graphic-design

That mockup does a lot of work, book, apparel, packaging and brochures all reading as one system without repeating the same trick twice. Was the tube packaging part of the original brief or something you pitched in later?