6 weekends until Christmas. 🎄

That’s 6 chances to finish your portfolio, organize your files and clean up the desktop from all the useless screenshots you have been saving.

No pressure, designers. 😂

What’s making it onto your pre-Christmas to-do list?

Finish client work. New website design and development. New onboarding and management for clients. New proposal templates. Update all social media platforms. New case study presentation. Update services... No big deal

Minimal packaging is not less work. It’s MORE decisions 🤍

On a recent project, I spent a whole day on one thing: the spacing between two phrases in a label. Nobody will ever notice it. But everyone will feel it.

When there is nothing else on the label, every small adjustment has to carry the brand.

Do you also lose hours on details no client will ever mention? 😅

So true. A whole day on the spacing between two phrases sounds about right, and it's exactly why good packaging just feels right.