What should a platform for tokenized private equity look like?

Probably not like another traditional bank.

For ICME, the client wanted a visual direction that felt modern, disruptive, and native to a new kind of financial market.

The challenge was finding the balance: make the experience bold enough to feel different, while keeping a complex product understandable and credible.

I developed a digital-brutalist direction with retrofuturist touches - oversized typography, hard contrast, pixel textures, raw layouts, blue gradients, and controlled motion.

I worked with Arash Attar and the ICME team across the landing page and parts of the wider product interface. This video focuses specifically on the landing-page experience.

The goal was to:

— Explain tokenized private-company equity more clearly — Create a memorable visual identity for the product — Speak to both investors and founders — Make financial technology feel ambitious rather than conventional

Would this visual direction make you want to explore the product - or should financial platforms feel more restrained?

Explore the ICME landing-page project →

This is amazing, man.

Good job!

Experimented a bit today with Krea and image generation for a case study I’m putting together around AI EarPods connected to OpenAI.

The focus has been on creating fashion-forward product imagery and art directing a world that feels specific to the identity, rather than just generating nice-looking AI images.

The trickiest part has been product consistency. Especially getting the EarPods to actually sit snug in the ear. If you’ve worked through this process, you probably know the struggle 😅

Simply telling AI to “make it fit more snug or in the ear” doesn’t always work. It loves to reinterpret the product every time.

Still experimenting, but getting closer. If anyone has found a good workflow for keeping products consistent across AI-generated shoots, I’d love to hear it!

TOP!