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Been experimenting with bringing the KICKASS.RECIPES identity into motion, and this time I used Omni Flash 1.1 to create a short brand film.
The idea was to see how the visual identity could translate beyond a static logo into something that feels like an actual fitness brand.
From cycling footage and athletic imagery to branded shakers, apparel, outdoor advertising, and the custom K+A monogram, the film explores how the identity behaves across different environments.
Kept the direction focused on electric blue, black, sharp typography, and energetic transitions that match the character of the brand.
A fun little exploration of brand storytelling, motion, and AI-assisted filmmaking.
electric blue + black was the right call. curious how it holds up on smaller placements like app icons
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Would love to hear your thoughts on the visual direction.
What stands out to you first, the logo, colour palette, or overall brand feel?
#BrandIdentity #BrandDesign #CreativeDirection #VisualIdentity #GraphicDesign #LogoDesign
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That's unbelievable great job 🎉🎉🔥🔥