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Been experimenting with bringing the KICKASS.RECIPES identity into motion, and this time I used Omni Flash 1.1 to create a short brand film.
The idea was to see how the visual identity could translate beyond a static logo into something that feels like an actual fitness brand.
From cycling footage and athletic imagery to branded shakers, apparel, outdoor advertising, and the custom K+A monogram, the film explores how the identity behaves across different environments.
Kept the direction focused on electric blue, black, sharp typography, and energetic transitions that match the character of the brand.
A fun little exploration of brand storytelling, motion, and AI-assisted filmmaking.
electric blue + black was the right call. curious how it holds up on smaller placements like app icons
You can checkout the complete case study here!
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
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New case study - tash.cards, a Y Combinator backed platform for investing in graded sports cards. Identity design, commissioned by baked.design
The heart of the system is a pattern language taken from security printing. Every letter of the wordmark becomes a guilloché tile, like the engraving on banknotes and certificates, and tiles combine into endless patterns.
Nice!
How do you make a construction brand feel consistent from a business card to a building site?
Brixon’s identity brings angular lettering, an assembled geometric symbol, and a lime, black, and white palette together.
I carried those elements into stationery, brand guidelines, team identification, social graphics, and site signage, then brought the system into motion with Adobe After Effects.
The connecting decision: keep the geometry and layout structure consistent while the logo details, messages, and application previews change within the animated panels.
My contribution covered brand design, graphic design, and motion design.
What draws your attention first: the wordmark, the lime palette, or the rotating symbol?
See the full Brixon case study. If you’re shaping a construction or development brand, I’m available for brand identity and motion projects.
Incomparable work!
New project! Me and @Mary Delaney helped out the folks at Balloon with a rebranding a redesign of their mascot! Check out the new appstore listing and stay tuned for much more!
Everything has character! Good job. I like the little faces on the terds 🤣