Pulp House — Tropical Smoothie Brand

Sharing a branding concept I developed for Pulp House, a tropical smoothie brand built around freshness, vibrant flavors, and a playful personality.

I explored a bold visual direction using expressive typography, tropical-inspired graphics, and a vibrant color approach to create a memorable and flexible identity across packaging and digital touchpoints.

I’d love to hear your thoughts — what do you think of the visual direction, and is there anything you would approach differently?

Brand Identity · restaurant branding · Packaging · Graphic Design