Fresh case study 🚀🚀🚀 Brand identity for Peak, an all-in-one website builder for WordPress that I design and build. A four-letter mark, a warm paper-and-ember palette and one system that runs from the favicon to the packaging.

Check it out

A four-letter mark that has to hold from favicon to packaging is a tough constraint. Did you draw one letterform first and build the other three from it, or design them together as a set from the start?

End of an era. After 3 good years on Framer, we moved

@designme to our own stack. Framer got us far, and I'd still recommend it for a lot of teams. But the more we grew, the more we needed control: over the code, structure and speed of testing and shipping new things. So, we rebuilt everything from scratch in Astro. It's the same setup we now build for our clients (which is exactly why we had to run our own site on it first). Really proud of the team and how fast we're moving now. DesignMe 2.0 is live ↓

Big move! Framer is great for speed, but having full control over the stack opens up so many possibilities.