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If you're into nightlife, atmosphere, and spaces that feel different the moment you step in, Kala is a project I really enjoyed working on.
Kala is a premium nightlife destination in South Jakarta, built around the idea of time — not as something you chase, but something you experience.
Instead of going loud like most nightlife brands, the direction was to keep things controlled, minimal, and confident. The identity focuses on structure, sharp geometry, and a custom “K” symbol that reflects continuity and movement.
You can explore the full showcase here:
https://contra.com/p/lQQFPkoM-kala-logo-and-visual-identity-bar-branding?r=ahmad_alfinu_zafir_dgj87esi
This is just the first drop — more coming soon 👀
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Just wrapped up one of my favourite projects recently for EnergyCentral's brand refresh and I am OBSESSED with how this direction has come together
Final creative dropping soon but for now here is a teaser of one of the many creative concepts that I created early on.
Still love the overall vibe of this one. Some styling made it into the final though!
This is sooo STUNNING
Your brand guidelines were broken before AI touched them.
Everyone's panicking about AI generated content going "off-brand." Entire companies are being built to solve this problem. 43% of marketers say their biggest headache is keeping AI outputs on-brand.
But your brand was already off-brand.
Before ChatGPT. Before Midjourney. Before any of it.
Your sales team was writing emails that sounded nothing like your website. Your product team was shipping UI that contradicted your marketing. Your CEO was posting on LinkedIn in a completely different voice than your brand deck.
The problem was never AI. The problem is that most brand guidelines are a 100 page PDF that nobody reads, built by a designer who never talked to sales, approved by a CMO who left 18 months ago.
AI didn't break your brand consistency. It just made the inconsistency impossible to ignore because now there are 10x more touchpoints moving 10x faster.
The fix is building a brand system that actually works on real surfaces such as your website, your product, your outbound and not just in a Figma file nobody opens.
That's what we build at Bright Studios. The brand identity AND the website, shipping together. Because a brand that doesn't live on surfaces doesn't live at all.
Full new Motion Brand Identity for Luminasta, a visionary crypto wallet.
From kinetic grids to live data visualization, I transformed a static system into a living ecosystem.
Need a Motion Identity that stands out? Drop me a message: hello@gabrielemainente.com ⚡️
Great job!
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