If you're into nightlife, atmosphere, and spaces that feel different the moment you step in, Kala is a project I really enjoyed working on.
Kala is a premium nightlife destination in South Jakarta, built around the idea of time — not as something you chase, but something you experience.
Instead of going loud like most nightlife brands, the direction was to keep things controlled, minimal, and confident. The identity focuses on structure, sharp geometry, and a custom “K” symbol that reflects continuity and movement.
Final direction picked! I love when brands use custom illustration as the main way to communicate with their audience.
Direction discovery should not take more than one week and it should be full of personality! Ready to upgrade your brand?