If you're into nightlife, atmosphere, and spaces that feel different the moment you step in, Kala is a project I really enjoyed working on.
Kala is a premium nightlife destination in South Jakarta, built around the idea of time — not as something you chase, but something you experience.
Instead of going loud like most nightlife brands, the direction was to keep things controlled, minimal, and confident. The identity focuses on structure, sharp geometry, and a custom “K” symbol that reflects continuity and movement.
Brand Identity & Packaging Design
A complete visual identity and packaging concept for Cerveja do Bolo, including branded packaging, merchandise, and outdoor signage. I developed the visual direction and applied the brand consistently across multiple touchpoints to create a cohesive and recognizable identity.
Rather than following the typical loud adventure aesthetic, we kept the system clean, modern, and confident, reflecting XNOMAD's idea of quiet luxury and freedom.
The identity was built around a distinctive X, supported by a minimal wordmark, bold blue palette, typography, graphic patterns, and applications across digital and physical touchpoints.
Wake Up Anywhere.
One of those projects where simplicity did most of the talking.
Check it out, I just uploaded a case study on a brand project for Bluem, an activewear brand from Vancouver, CA.
Look through the case study to see some of my thoughts, and the project in full, worth the time!