PLUMO is a playful plant-based milk brand built around one simple idea: no dairy drama, just good...PLUMO is a playful plant-based milk brand built around one simple idea: no dairy drama, just good...
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PLUMO is a playful plant-based milk brand built around one simple idea: no dairy drama, just good stuff.
The identity combines a distinctive wordmark, warm earthy colors, and a quirky alien mascot to give plant-based milk a fun, approachable personality.
The visual system was designed to work across different flavors and formats, from everyday milk cartons to bottles and multipack packaging—creating a cohesive shelf presence while keeping each variant recognizable.
Services: Brand Identity · Packaging Design · Mascot Design · Art Direction