Visual Identity for "Me Hace Bien Escribir": Therapeutic Writing

I developed the brand identity for 'Me Hace Bien Escribir,' a platform dedicated to therapeutic writing and personal growth. What started as a social media collaboration evolved into a deep brand redesign fueled by a strong personal connection with the founder’s mission.

My goal was to capture the raw yet delicate nature of the project. I designed a minimalist 'imagotipo' that reflects the courage of writing from the heart. The visual system balances vulnerability with professionalism, using clean lines to mirror the clarity that writing brings to the soul.

This project showcases my ability to translate complex human emotions into a functional and intentional visual language that resonates with a sensitive audience