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Afterly app ad for TikTok and Meta
A call ends and nothing gets written down. This 15-second ad shows an app that turns every promise into a task.
What I focused on
• The hook. It opens on a call that just ended, then hits with "47 minutes. 0 next steps."
• Pacing. One idea per beat, so every line reads with the sound off.
• On-screen text. Commitments highlighted in the transcript, then checked off as tasks.
• Sound. UI clicks and checkmarks synced to each action.
• Formats. 9:16 and 4:5, key text clear of the top and bottom bars.
Would you have opened with the product or the problem?
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Friday app: Loopin
A fictional async standup app where the meeting is one gesture: slide to stand up.
Film-photo window up top, a four-way compass below, and a loading state that resolves your team one row at a time.
Concept project.
A founder ask me for a feedback on there product, so i started reviewing the healthcare app, and something felt off.
The website felt warm and welcoming. You could tell there were real people behind the brand.
But once you opened the app to sign up, that feeling was gone.
And honestly, for something as personal as healthcare, that matters. People need to feel comfortable before they trust you with their health.
So I worked on the onboarding screen to bring that feeling back.
Nothing complicated. I added a human touch through imagery and kept the screen simple, while making the app feel more connected to the website.
Sometimes, it's not about adding more to a screen. It's about making what's already there feel right.
Which would make you more comfortable signing up:
Before or After?
4 voted
14%
25 voted
86%
29 votes
Closed
Good catch on the disconnect between the website and signup flow. Carrying that human warmth into onboarding feels especially relevant for healthcare. Have you had a chance to test the redesign with new users?
Returning to foundational assets is always a valuable exercise in brand scalability. Currently, I am preparing and structuring the master delivery files for a new sub-brand—built upon a visual identity system I originally designed a couple of years ago. Designing adaptable brand frameworks from day one is what allows a business to expand seamlessly over time while maintaining complete visual coherence. Looking forward to sharing the final execution soon.
