This replaces a slow, error-prone process where every new lead had to be typed into Salesforce by hand, one at a time, with no reliable way to check if the company was already in the system. Now, every captured lead — whether it came from a missed call, a WhatsApp message, or any other channel — is checked against Salesforce the moment it lands in the sheet. If the company doesn't exist yet, a new account is created instantly. If it already exists, the existing account is matched and updated instead of creating a duplicate. Contacts are then linked to the correct account automatically, with no manual clicking.