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Production mode 🔧
Working through some new ad variations right now — testing different visual approaches and copy angles before we lock in the final direction.
Building work that actually converts takes iteration. This is that part.
I'd test the visual and copy separately in the first round. If both change at once, a winning ad won't tell you which part carried it.
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A few highlights from part of my fav projects I’ve worked on over the past few years. Some of them are brand identity, some websites+brand identity products.
Different industries and different stages, but the goal was always the same: build crispy, flexible visual systems that scale cleanly from screens to physical materials.
Watching the best design of the day.
Recently, I received an offer for a full-time, fully remote job. The offer included an impressive benefits package (health, dental, vision, generous PTO, the whole nine), and I have to admit that I was enticed.
After nearly six years of freelancing, uncertainty is part of my workflow. Projects come and go, and there are months when I ask myself if it's all worth it. Getting an offer for a full-time job stopped me in my tracks and made me reevaluate everything.
Spoiler: I didn't accept it. Something about the 3,000-word daily expectation felt intimidating, and not in a go-getter way.
But then something amazing happened. Hours before the full-time offer letter was set to expire, I got an email from a potential client letting me know they'd love to work with me. The gap I had in my client roster was suddenly filled, and everything just fell into place.
If you've been questioning whether it would be better to go back to full-time work, I get it. Trading freedom for stability sounds like a good move, especially if you've had more dry months than you're comfortable with.
Call it what you will, but this time things fell into place exactly how they were meant to. For now, I'm still freelancing and enjoying the freedom! ;)
I'd put the offer next to a typical freelance month, including health insurance and unpaid time off, before deciding whether that 3,000-word daily target is worth it.
Surf Excel — Realistic AI Commercial Concept
Created a realistic cinematic AI commercial concept for Surf Excel, featuring premium product shots, natural environments, realistic motion, and polished advertising visuals.
AI VIsual DesignerContent CreationAdobe Premiere ProGoogle FlowGoogle GeminiAI Video Productionproductadvertisementbrandcontent
The product shots and overall realism make this feel much closer to a real commercial than a typical AI concept. I especially like how the visuals keep the product as the main focus while still making the environment feel cinematic.