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Letting a headline breathe
On the Moksha site, a breathing-device product page, the hero headline doesn't appear all at once. Each letter slides in and fades up, one after another, so the line settles slowly instead of snapping into place.
I wanted the first few seconds to feel like the product: calm and unhurried, not loud.
The trade-off was in Webflow. Its built-in interactions move whole elements, not single letters, so I added a small script that splits the headline into letters and staggers them. It works well, but that piece lives in custom code, outside the visual editor.
The site is live here: https://wip-site-moksha.webflow.io/
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If you were shopping for a mattress online, what would influence your decision most: the product design, price, customer reviews, or delivery and warranty benefits?
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