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Branding Is More Than a Logo
Branding is not just a logo or color palette.
For designers, it’s how your work feels before it’s even understood.
For tech brands, it’s the trust users feel before clicking “Sign Up.”
For media houses, it’s credibility before the first headline.
For startups, it’s belief before revenue.
A logo starts the conversation — branding sustains it.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Loved the mood you shared. how do you usually arrive at a visual direction like that?
New Case Study: SymphonIQ
SymphonIQ builds enterprise AI with single-tenant architecture and full data ownership. It’s designed for organizations that need control, security, and long-term improvement.
We partnered with them to define the brand, clarify the positioning, and design a digital experience that translates complex AI infrastructure into something clear and structured.
See it live → symphoniq.ai
Clean!
A nameless product with paying clients but zero brand presence.
How do you take that public?
Before:
→ White-label tech with no positioning.
→ Couldn't pitch publicly or attract new clients.
After:
→ A complete brand identity that positions Dalia as local experts in supporting banks and retailers manage payment systems by tracking the full transaction cycle.
→ Now they can present at conferences and local fairs, close deals with brand materials, and attend Mobile World Congress with their product.
My job was to make smart tech visible and approachable.
Building from zero vs. rebranding: which do you think is actually harder?
Full case study here: https://contra.com/p/rsmMc2XQ-brand-identity-for-dalia-monitoring?referralExperimentNid=DEFAULT_REFERRAL_PROGRAM&referrerUsername=hayley_iyn0id1d
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