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Contra - A professional network for the jobs and skills of the futureOrganizations thrive when they invest energy into fixing the institutional erasure that stalls to...

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K. Raniero

• Jan 26

Organizations thrive when they invest energy into fixing the institutional erasure that stalls top performers, rather than into looking for better talent.

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David Lovenburg

pro

• Mar 18

I see SaaS companies make the same mistakes in their websites.

They either get too cute with the heading, over design with colors/animations, or have vague jargon making up their copy.

If someone is looking for tools to solve their problems and have to read your headline 3-4 times to understand it, they’re going to bail and look elsewhere.

The above-the-fold her section has one job: make the visitor feel understood in as little time as possible.

With these companies below, they are mentioning the benefit (save money/time) or mentioning who it’s for (problem solvers), all while the design is beautiful and simple.

These companies understand who they are, the problem they solve, and who their audience is.

When you have clarity like this it becomes easy to convert customers, because they feel like it’s the perfect product for them.

Web Design saaswebsite saasdesign