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Hi Contra. I'm Miqdam. Brand designer, half a decade.
I build identities for AI and tech companies — and the Framer sites they live on. Recent Works: Vibe, DemandFlow, Manic Trade...
I'll post the work here. Let's connect.
Great work, Miqdam
Thank you.
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Creatives on Contra have earned over $150M and we are just getting started
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BEYOND CAPSULE — Brand Identity, Packaging & Art Direction
Know what is inside.
An independent identity for a fictional US-market supplement line, developed from the information on the label outward.
The starting point was a nutraceutical brand with a futuristic aesthetic. The challenge was to explain its composition and formats without making that aesthetic stand in for evidence of results.
01 / Collection and detail.
The line presents ashwagandha root powder in two formats: capsules and powder. Format, ingredient and quantity lead the reading order. Yellow-green identifies capsules; lavender identifies powder. The palette carries through the label bands, lids, colored capsule halves and scoop. Names and numerical codes support recognition alongside color.
02 / From 3D to packaging.
The jars and accessories were built in Blender around that identification system. One half of each capsule is colored, while the other is transparent. The label hierarchy moves from the front panel into Supplement Facts, suggested use and supporting information. The second board pairs original 3D renders with the flat label artwork so the packaging can be read as a designed object, not only as a campaign image.
03 / Editorial and applications.
The same structure extends to a digital entry screen and A5 product sheets. The studio campaign explores the collection through low angles, top views, macro textures and a capsule held between fingers. Product references guide the AI-assisted images, with selection focused on consistency of color, packaging and scale. The accompanying 20-second film animates the selected stills and typography, with an original instrumental soundtrack.
Creative direction, visual identity, packaging, 3D and art direction: Mauricio Pontual / MP House Studio.
Tools: Blender and Higgsfield. Motion assembled in Higgsedit.
Self-initiated concept; not commissioned. Fictional brand and product specifications. AI-assisted editorial imagery based on original 3D packaging. No product efficacy or market results are claimed.
I love how you pair the colors
New website + brand project for a French renewable energy company.
Here’s a quick Framer section from it 🫴
Day 10/30 of my hero section challenge.
Today: Ofelia, a spa in Bali.
→ The wordmark sits at eye level, spanning the full width, cutting across the middle of the space. Here the type claims the room, and because the interior is symmetrical and calm, it can take the weight.
→ A high-contrast serif against soft plaster. The architecture is all curves and matte texture, so the type brings the only sharp edges in the frame. Contrast without adding a single element.
10 down, 20 to go. A third of the way.
Template by Hariom, adapted and customized by me. Interior imagery generated with AI.
Contrast without adding a single element is such a clean way to put it. With 20 more of these to go, are you locking the typographic approach per venue type, or is Ofelia's centered serif going to be the constant across the whole 30?