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For this speculative email marketing project, I created a conversion-focused email sequence for Unsolved Case Files, using the Harmony Ashcroft murder-mystery case as the central product. The aim was to turn a compelling product premise—a bride-to-be murdered before her wedding and a potentially innocent man imprisoned for the crime—into an engaging customer journey that motivates subscribers to investigate, purchase, and play.
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Two footer treatments for the same badges.
Texture alone changes how trustworthy vs. how fun a brand feels.
Which one would make you stop scrolling? 👇
19 voted
54%
16 voted
46%
35 votes
Closed
torn-paper version is really good .