Hot take: maybe the best ideas aren't completely new. They're just used somewhere unexpected.

Take something out of the context it was designed for, put it somewhere it doesn’t belong, and suddenly it becomes something completely different.

I went down a rabbit hole of old TV test patterns and used them as backgrounds for the stages of my creative process. Turns out something made to calibrate broadcasts is also pretty perfect for capturing the very real chaos of making things.

What’s something you’ve used completely out of context?

Inspired by the original test card by @peakstarwave.

the test patterns as a creative process map is such a good idea.

I've got one open spot. 👀

Starting October, I have room for one new brand. Two ways we can work together:

🎨 Brand identity Logo, colors, type, the whole feel. For brands that are done blending in.

📱 Social media on retainer Monthly posts that look and sound like you, so you can stop stressing about what to post.

My sweet spot? Brands that are a little weird, a little bold, and don't want to look like everyone else in their feed.

If that's you send me a quick message

Only one spot, so first come, first served.

Loving the focus on bold, non-conforming brand identities. Setting clear boundaries like 'only one spot' is also a great way to drive high-intent inquiries.

Out of the two services you offer, which one do brands usually struggle with more: defining their visual identity or...