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This is one of the smartest AI concepts I've seen this year.
#envatochallenge #contra @Envato @Luke Hawkins
"The Museum of Us"
I began this project challenge with a simple question:
What if stock isn't just a collection of assets? What if it's the memory of our species?
That single thought reshaped every creative decision that followed.
Instead of telling a story about AI, I chose to tell...
Thank you for lovin' concept, we try our best to put soul in it🙌 @Kwame Mensah
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Looks awesome! How did you come up with this idea?
Giving a fresh feel to my client's website with @Envato at the forefront of my workflow. 👩🎨🍋
Combining my client's brand design and creative assets from Envato, I animated the product using Envato's AI toolkit.
AI is still falling short on delivering a stand alone hero-section-ready output, this is where the human creativity comes in.
AI video was good but flat so I layered in depth, image and texture I got from Envato, giving it fresh, creative, brand-aligned look the raw AI output could not deliver.
Is "technically good", "actually good"?
I think it's a distinction AI can't tell. What do you think?
See the full workflow and the part AI can't deliver in the video. 🎬
Agree with the distinction. Technically good usually means the output is coherent and error free, actually good means it fits the brand and makes the client's product feel like theirs. That second part is still very much a taste call, not something a model can judge for itself yet.
My goal with this project was to create something human-led, using AI as a creative tool rather than the creative process itself.
Sipster is a modern tea brand created to make tea feel fresh, exciting, and relevant for today's generation. Instead of the traditional image often associated with tea, Sipster embraces bold flavours, vibrant colours, and playful packaging that people would be proud to carry around.
Using Envato as my creative toolkit, I designed the logo in Adobe Illustrator and developed the packaging in Adobe Photoshop, incorporating licensed Envato assets, including fonts and custom illustrations generated with ImageGen.
Once the branding was complete, I used MockupGen to present the products as realistic packaging concepts, experimenting with different environments and scenarios to showcase how the brand could exist in the real world.
Finally, I explored VideoGen to bring the visuals to life and demonstrate how the brand could translate into motion.
So, which Sipster flavour speaks to you? 🍋🍑🍫
envatochallengebranddesignGraphic DesignPackaging DesignBrand DesignAdobe IllustratorAdobe PhotoshopEnvato
Nice👍
