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Florencia Ezcurra
pro
• Jun 12
Lanwell Behavioral Health just left this review and it made my whole week 🩷
Something I changed about my process that made a real difference: moodboards before design.
I used to go straight into design and figure things out as I built. It usually worked out, but there was always some rework at the end because what I made didn't quite match what the client pictured.
Now I start with a mood board instead. Colors, type, references. Enough for the client to react to before we're deep into actual pages and layouts. By the time I start designing, we already agree on the direction.
Small change, big difference. Worth trying if you've never done it 🙇🏽‍♀️🤍
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“Florencia was amazing! She brought my vision to life and made the process seamless. She was patient, attentive, and always delivered ahead of deadlines. I especially loved starting with mood boards to capture my brand’s aesthetic.”

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Shanique Lankford
Lanwell Behavioral Health
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