Florencia Ezcurra's post

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Florencia Ezcurra

pro

• Jun 12

Lanwell Behavioral Health just left this review and it made my whole week 🩷

Something I changed about my process that made a real difference: moodboards before design.

I used to go straight into design and figure things out as I built. It usually worked out, but there was always some rework at the end because what I made didn't quite match what the client pictured.

Now I start with a mood board instead. Colors, type, references. Enough for the client to react to before we're deep into actual pages and layouts. By the time I start designing, we already agree on the direction.

Small change, big difference. Worth trying if you've never done it 🙇🏽‍♀️🤍

RECOMMENDED

“Florencia was amazing! She brought my vision to life and made the process seamless. She was patient, attentive, and always delivered ahead of deadlines. I especially loved starting with mood boards to capture my brand’s aesthetic.”

Shanique Lankford

Lanwell Behavioral Health

Mide Akintelure

• Sep 18

Moodboard for Apple Vision Pro generated with GPT … #AI #design #contra

Jovanka Dorovic

• Sep 18

Designers, a client is buying into your taste, not just your ability to execute.

This project was about extending an existing brand into a new tech product, without losing the visual DNA that already made it distinctive.

The moodboard became part of the sell: proof that I understood the brand, but also that my own aesthetic judgment was refined enough to carry that legacy forward.

I can’t share the full moodboard yet as the project is not public, but this part of the process reflected an important part of my design philosophy. And I wanted to share it with you.

Because, that’s what I believe moodboards really do in design bussiness. They make taste visible, and show what to preserve, what to evolve, and how far to push.

As execution becomes faster, taste and creative judgment only become more valuable.

#BrandDesign #CreativeDirection #VisualIdentity #BrandStrategy #ArtDirection

Art Direction Creative Direction Creative Strategist Adobe Photoshop Figma Pinterest

Rohan Ahmed

pro

• Sep 18

The idea of making taste visible through the moodboard really lands here—the restrained type and orange mark feel like a clear bridge between legacy and future. I especially like how the motion piece turns that visual DNA into a living system.