When someone has an audience as strong as Nina Talks, every digital touchpoint shapes perception....When someone has an audience as strong as Nina Talks, every digital touchpoint shapes perception....
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When someone has an audience as strong as Nina Talks, every digital touchpoint shapes perception.
Nina is a Brazilian creator with more than 100k followers, but I felt her link page didn’t reflect the level of authority and personality she already communicates through her content.
So I created a redesign concept exploring a stronger digital presence.
After seeing the project, she reached out to thank me for the attention and care behind the redesign.
She didn’t end up using my concept, but it helped her realize how much her old link page was limiting her positioning, which later led her to make a significant improvement to the experience.
The first image is her old link page.
The second is the redesign concept I created.
Which one is better?
Exploring two different hero directions for a new project.
Same message, two completely different visual approaches.
Which one makes a stronger first impression?
Both are strong. I lean towards the dark version, because the orange accent on the italic "guess." pops and the profile portrait gives it a more editorial, confident feel. The navy one reads a bit more corporate, which could suit a more conservative audience. Nice exploration!
What if sending money felt a little more like giving a gift?
For Nova, I explored a banking app that brings payments, cards, and a bit of personality together. You can check your balance, browse recent transactions, send or request money, top up, and pay bills.
My favorite part is the digital postcard feature. Before sending a transfer, you can add a little illustrated card—a heart, a birthday greeting, or a playful character. A simple way to make birthday money or a thank-you feel more personal.
I carried that same 3D character into onboarding, pairing it with bold red gradients and large, clear payment details. There’s room for play, while the recipient and amount stay easy to check.
Would you add a postcard to a transfer? I’d love to know what occasion you’d use it for.