I first connected with Tracy Eisenman on LinkedIn after coming across her existing website for Genetics Edge. She already had a website with all the information her clients needed, but after several conversations, it became clear that it no longer reflected the premium experience she wanted people to have. She wanted something that felt lighter, more inviting, and easier for visitors to navigate.

After discussing her vision, her ideal audience, and the direction she wanted to take, Tracy trusted me with the redesign, and together we created the new Genetics Edge website.

Before: The website had valuable content but felt dated and made it difficult for visitors to quickly understand Tracy's unique approach, her SURE Method, and the journey through her Foundations, Bronze, Silver, and Gold programs.

After: The new website presents everything in a clean, modern, and welcoming way. We reorganized the content, highlighted her signature SURE Method, made the site much easier to read for her target audience, and created a clear path for visitors to understand her services and take the next step.

This project is a great example of how a simple LinkedIn connection turned into a real collaboration and a website that better represents Tracy's brand and the work she does every day. Link:https://your-genetic-edge.base44.app/ Linkedin Post link: https://www.linkedin.com/posts/charles-carmichael-3774a830b_giveitaglow-base44-ugcPost-7481559705736183808-2Yxh/?utm_source=share&utm_medium=member_desktop&rcm=ACoAAE7qwgsBNriwWE-ovr5hipah7DfHPLrMCUo