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This is a Short-Form Video I made To participate in an Competition hosted by Jack Cole
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typography animation for the word "WALK" with dynamic motion and vibrant neon gradient lighting (teal/purple). Subtle motion blur emphasizes the speed of the letter reveal.
A product can be powerful and still be difficult to understand.
For this concept, the product had a lot going on.
My job was to simplify it without making the product feel simple.
I focused on:
→ finding the core value
→ removing unnecessary information
→ creating a clear visual story
→ using motion to make the product instantly understandable
Here are 4 frames from the concept.
I make product, launch and feature videos for SaaS and AI companies — turning complex products into simple, exciting stories.
Really inspiring work! 🌈
Nova by Lunacy Audio is live. 10+ plugins we designed, running in the cloud and inside any DAW.
For the effects we skipped After Effects and built our own tools with Claude Code. Optimized and dev ready on the first handoff.
Sick work 🔥