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NOIRVA — AI Coffee Commercial
A self-initiated 15-second AI commercial created for a fictional specialty coffee brand, NOIRVA. The concept was built around a premium morning-coffee mood: product-focused visuals, coffee-bean macro shots, espresso extraction, and a natural lifestyle moment.
I created the product reference pack, visual direction, shot structure, prompt workflow, and final edit. The goal was to deliver a realistic and visually rich short-form ad that combines strong product identity with cinematic food-and-beverage storytelling.
This project is part of my portfolio for AI-generated advertising content for coffee, food, beverage, and e-commerce brands.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Making a Fictional AI Vlog Feel Real
A creative experiment exploring how far generative video can go when the goal is to make a fictional vlog feel real — spontaneous, imperfect and believable rather than obviously AI-generated.
The project was inspired by the current wave of speculation around a possible Kanye West visit to Russia, as well as the unexpected viral spread of 'Silver Night' in Kanye West’s voice. Both became starting points for imagining an entirely fictional trip through Saint Petersburg.
The idea was to place a highly recognisable public figure into a completely different cultural and visual environment and explore how naturally the two could coexist on screen. Everyday locations, cultural details, movement and sound became part of the storytelling rather than simply serving as background.
The visual language deliberately moves away from the polished aesthetic often associated with generative AI, experimenting instead with a more naturalistic, vlog-like approach. The character needed to remain consistent across different locations and situations while the footage retained a sense of spontaneity and imperfection.
Created for the SYNTX AI challenge.
Impressive
Most brands are still spending $3,000–$5,000 and 2 weeks on a single UGC ad.
Here's what we did differently.
A fintech client needed authentic, relatable video content to build trust with new users — fast. Traditional UGC production meant:
→ Hiring actors
→ Booking a studio
→ Multiple shoot days
→ Editing turnaround of 1-2 weeks
Their timeline didn't allow for any of that.
So we built a fully AI-generated UGC ad instead — same emotional hook, same "wow moment," same scroll-stopping storytelling structure that real UGC ads use. No camera. No actor. No shoot day.
The result:
✅ A video that felt 100% human and relatable
✅ Delivered in days, not weeks
✅ A fraction of traditional production cost
✅ Built specifically around a proven emotional arc (problem → discovery → payoff → resolution → CTA) — the same structure that makes UGC ads convert
This isn't about replacing creativity. It's about removing the bottleneck between a good idea and a finished, scroll-stopping video.
If your team is spending too much time or budget trying to produce content that feels authentic, this is worth a conversation.
We're currently taking on a few new brand partners for Q4.
DM me "UGC," and I'll walk you through exactly how this could work for your product.
#AIUGC #ContentMarketing #VideoProduction #GrowthMarketing #DTC #Fintech #ExplainerCue
Hey, I came across your post about your AI generated UGC ads and the Q4 brand partnerships you're opening up.
I really like the way you're approaching UGC keeping the emotional structure and relatable feel of traditional UGC while making production faster.
I'm focused on creating...
