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Framer Website Redesign for a Digital Participation SaaS Platform π
A complete redesign and Framer development project focused on turning a complex software offering into a clear, modern, and scalable digital experience.
We created a new visual direction aligned with the product UI, reusable components, responsive layouts, CMS-powered content, and a strong technical foundation for SEO, AEO, accessibility, and future growth.
The result is a website that not only looks like part of the product ecosystem, but is also much easier for the internal team to manage and scale.
Design β Framer Development β CMS β SEO/AEO β Performance
#Framer #WebDesign #SaaS #UIUX #WebDevelopment #SEO #AEO
Never seen Poppins pop this well
hmmmm.... rhymess
So clean!
Love the focus on CMS. Did you set up flexible section based templates for their team or keep it strictly for blog/resource content?
Turning a complex software offering into something that reads clean without dumbing it down is the hard part. What pushed back hardest during the redesign, the internal team's habits or the SEO/AEO requirements?
that yellow works better than i expected
Awesome workπ₯ππ
Fantastic !
Wow, congratulations on your latest milestone, more to come! π Turning complex SaaS architecture into a clean, modern Framer build is top-tier design engineering.
Super cool work Nick!! π
What is the biggest challange you have faced furing redesigning part?
Gorgeous
β’ Sep 10
Awesome work as always! π₯
Really strong transformation π Love how the redesign connects the marketing site with the actual product experience. The reusable Framer system + CMS approach makes this feel built to scale, not just look good.
clean
that acid swatch turning up as a highlighter on the phone screen.. nice detail
Nice work!
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Related posts
Dropped our new Framer template for social media agencies & influencers.
Congratulations on launching.
Just wrapped up a new redesign, and Iβm really happy with how it turned out. π»
Canβt wait to share more details and the live site soon...
Sitting on this before the reveal instead of rushing to post it says you're already happy with how it landed, so now I'm curious what part of the redesign you're most excited for people to see once the site goes live.
AMSW β Brand Art Direction & Visual Identity
A visual direction developed for AMSW, combining premium sportswear with a dark, minimal, and performance-driven aesthetic.
The concept focuses on discipline, intensity, and controlled energy, using cinematic photography, deep blacks, cool blue tones, bold negative space, and minimal typography to create a strong and recognizable visual language.
I developed the art direction across campaign imagery, brand compositions, typography, logo applications, and lifestyle visuals, with the goal of creating a premium identity that can translate across apparel, digital content, packaging, and future collections.
Role: Art Direction Β· Graphic Design Β· Brand Identity Β· Visual Direction Β· Campaign Design
Tools: Adobe Photoshop Β· Illustrator
Is this made with AI?
