Two directions for the same brief, and I genuinely cannot pick one.

Sund makes vintage-cut goggles for Burning Man. Sun, sand, dust storms. Two selling points, one screen, no scroll.

A) tells you why they work. Hover either lens, it fills the screen, and the benefit pulls into focus inside the glass.

B) does not say a word. Outside the lens the desert is a blown-out whiteout. Inside the lens it is the sunset you actually paid for. Move your cursor and look around.

Same product, same photograph, same single screen. One explains. One shows.

Which one would you ship?

not say a word..

If you're a freelancer or independent, you're running a one-person business.

You need a marketing strategy too.

Your time is split between doing the work and finding the next client. Posting more won't always solve the problem. Sometimes your offer needs to be clearer, your work needs stronger proof, or it needs to be easier for someone to enquire.

i made a free 34-minute guide to help you work out what deserves your next ten marketing hours.

It covers your offer, content, ads and the route to an enquiry, with a decision tree to help you choose what to fix first.

Here's the trailer. Watch the full guide on YouTube: https://youtu.be/xM7G509bsrk

Thanks for this. A guideline always helps a new contra user like me.