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Rebrand for ARK Simplify: from ARK² Construction to a brand built for US and UK buyers.
ARK Simplify provides outsourced construction estimating, preconstruction and bookkeeping support to contractors, subcontractors and manufacturers. The old identity was busy, tied the company to construction alone, and did not look like a partner overseas firms would trust with their bids and finances.
The new mark comes from a ship's wheel and a rising sun, reduced to one geometric symbol that also reads as an A. Signal orange and deep navy replace the old black and red, and the brand now carries through to the website.
Full case study on my profile.
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Curious to hear your thoughts. How do you approach branding in such a technical spaces?
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