How Branding and Packaging Shape Perceived Product ValueHow Branding and Packaging Shape Perceived Product Value
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Anshika's avatar
Anshika Goel
• 1d
Would you pay 10× more for the exact same product?
Same fragrance. Same formula. Two completely different brand identities.
One is designed to feel accessible. The other is positioned as exclusive.
This is a little experiment in how branding, packaging and visual perception influence what we consider valuable.
I'm curious:
A. The playful $19 brand B. The luxury $190 brand
Which one would you pick, and more importantly, what makes you choose it?
Let's talk perception.
Packaging DesignProduct DesignBrand Design
Playful direction
Luxury direction

5 votes

Ends in 13h

Hypeweft's avatar
Hypeweft Studio
• 1d
I think brands should go all in on luxury or confident minimalism. Both create a strong perception of value and authority. But if you land somewhere in between without a clear identity, you risk looking just average.
Anshika's avatar
Anshika Goel
• 1d
Well said! I think the key is intentionality. Minimalism and luxury can both work beautifully, but the brand needs to commit to a clear direction rather than dilute its identity.
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