I wanted to do something a little different than what I usually do. I’ve always loved children and don’t get to design for kid-focused brands as often, and wanted to create the opportunity to play with that energy.

To push myself creatively, I asked ChatGPT to act like a client and give me a full brief for a children’s brand. It gave me Puff’s Playland a bright, imaginative world centered around play and creativity!

I also wanted to use this opportunity to draw a fun mascot! I drew Puff the Dragon myself in Procreate, then brought him into Illustrator to vectorize the drawing and design the full logo system. From there, I built out the color palette and overall look and feel for the brand. Keeping it light, airy, and super friendly.

I really love how this project turned out! I love him and can't get over how cute he turned out!