Can a habit tracker feel like a brand experience, not just a table?
For Nutrafine’s corporate gifting, each month is tied to one SKU, using the same colour as its packaging. It’s more colour than I would usually choose, but the depth of the palette, white linework and typography make the system hold together.
The bigger idea was to make the tracker itself feel less expected. Instead of a grid, we built a spiral, turning a practical tool into something more playful, memorable and distinctly Nutrafine.
I’ve been playing around with AI motion graphics, and this version caught my eye and I thought it might be interesting to share and get your thoughts on it.
Let me know what you think!
I am terribly impressed with the 3D application of the brand, it was a brilliant move!! But I was struck by the weight of the W & B letters in the logotype. Why do they look thicker than the rest of the letters? I feel that the logo name can be easily read without the difference in weight, what do you think?