Most website redesigns lose 20% to 40% of their organic search traffic within the first 30 days. ...Most website redesigns lose 20% to 40% of their organic search traffic within the first 30 days. ...
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Most website redesigns lose 20% to 40% of their organic search traffic within the first 30 days. 📉
Why? Because visual redesigns often break hidden technical SEO foundations.
Whether launching a new platform or refreshing an existing site, here are 4 non-negotiable Technical SEO checks to protect your traffic and speed:
1️⃣ Map 1:1 301 Redirects: Never let old URLs turn into 404 errors. Redirect every legacy slug to its exact replacement page to preserve hard-earned domain authority.
2️⃣ Verify Indexing Directives: Always double-check that staging noindex tags are removed before going live, and resubmit your updated XML sitemap in Google Search Console.
3️⃣ Benchmark Core Web Vitals: Heavy scripts, uncompressed media, and unoptimized fonts destroy mobile page speed. Test your INP (Interaction to Next Paint) and LCP scores before pushing code to production.
4️⃣ Implement Clean Schema Markup: Don't just publish pages—tell search engines exactly what they mean using structured JSON-LD data (Service, Product, or LocalBusiness).
💡 A beautiful website attracts visitors, but a fast, technically optimized website converts them into clients.
👇 To all founders, clients, and fellow creators on Contra: What’s your biggest hurdle when optimizing your site for performance or search? Let’s chat in the comments!
Post image
Back to feed
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started