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Your business doesn't always need more leads. Sometimes, it needs better sales conversations.
I have seen businesses invest heavily in marketing, generate genuine interest, and still struggle to convert prospects into paying clients.
The immediate reaction?
"We need more leads."
But here's what I would investigate first:
? Are prospects being contacted while their interest is still high
? Are discovery calls uncovering actual buying motivations
? Is the offer positioned around the prospect's business problem
? Are objections being understood or simply countered
? Is there a structured follow-up process
More leads won't automatically fix a broken sales process.
Sometimes, the revenue opportunity is already sitting inside your pipeline.
Founders, agencies, business owners, and freelancers, here's my question for you.
For you, where do you think most potential deals get lost?
Drop your answer in the comment section below.
If you desire to increase your sales 3x more than you did last quarter. Give me a FOLLOW.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
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I Provided verified Real Estate Leads who are looking to reach out to Prospective customers to patronize their Product Housing Available at a certain Demography.
A great lead can get lost between two notifications.
A buyer messages while an agent is showing a property. Another asks about availability. Someone else is still waiting for a viewing confirmation.
The problem isn't always a lack of leads. Sometimes, it's simply losing track of what needs to happen next.
That inspired LeadFlow, my latest real estate CRM UI/UX concept.
I wanted to explore a simple idea: What if your CRM made the next action obvious?
Instead of overwhelming agents with information, I designed an experience focused on clarity, faster responses, and meaningful client relationships.
What I explored:
⚡ Priority Dashboard: See new inquiries, pending follow-ups, and upcoming viewings in one place.
💬 AI-Assisted Conversations: Explore how buyer inquiries could be answered and qualified through smarter workflows.
🏡 Buyer Intelligence: Keep property interests, conversations, and relevant buyer details together.
📅 Clear Next Actions: Make
Here are all four projects in short form. Delete any line you didn’t actually do.
1. Phone Call Leads (UK local service)
Title: Google Ads Call Lead Generation for a UK Local Service Business
Results: 2,710+ phone call leads | 3.79M impressions | £2.07 avg CPC
Work: Service and location based campaign structure, high-intent keyword research, negative keywords to cut wasted spend, ad copy with call/location assets, call conversion tracking, bid and budget optimization.
2. Form Leads (UK local service, Jan 2025 to Aug 2026)
Title: Google Ads Lead Form Campaigns for a UK Local Service Business
Results: 215+ form submissions | 2.71M impressions | £1.48 avg CPC
Work: Search campaigns for form enquiries, keyword and search term review, ad copy testing, form tracking in Google Ads and GA4, cost per lead and conversion rate reporting.
3. Roofing Campaign (Dec 21, 2025 to Jan 19, 2026)
Title: Google Ads Search Campaign for a Roofing Company
Results: 78 conversions | 194 clicks | 937 impressions | $411.92 spend ($50/day budget)
Work: Launched a 7-ad-group Search campaign, location targeting, Smart Bidding, negative keywords from search terms, call and form conversion tracking, regular monitoring.
4. GTM and GA4 Tracking Setup
Title: Google Tag Manager and GA4 Conversion Tracking Setup for Google Ads
Work: Conversion Linker on all pages. Form submit, phone click, email click (Google Ads and GA4) and WhatsApp chat click (Google Ads) tracking. Clear naming, tested in Preview mode before publishing.
Result: Every lead source is measured, so bidding decisions use real data.
Skills (max 5 per project)
Project 1: Google Ads, Search Campaigns, Call Tracking, Keyword Research, Campaign Optimization
Project 2: Google Ads, Lead Generation, Conversion Tracking, Google Analytics 4, Ad Copywriting
Project 3: Google Ads, Roofing Ads, Local Lead Generation, Keyword Research, Conversion Tracking
Project 4: Google Tag Manager, GA4, Google Ads Conversion Tracking, Event Tracking, Lead Tracking
Before you upload
Hide client names, account names, campaign names and your email in every screenshot.
Phone call screenshot: change the date range from 2017 to the period you actually managed.
Write “conversions” for roofing and GTM results, not “leads”.
Crop the “Account budget has ended” and “Not targeting relevant searches” warnings.
Write “set up” for the GTM tags only if you built them. Otherwise write “configured and maintained”.
