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A self storage company hired me to audit their books.
I found something else entirely.
40 out of 200 clients hadn't paid in 3 to 10 months. One person was handling sales and admin at the same time. The brand was green — and blending into the mountain behind it.
So I didn't just audit. I restructured the team, wrote a collections protocol, repositioned the brand for a new market segment, and rebuilt the visual identity from scratch.
4 months later: 60% fewer delinquent clients.
8 months later: 3 clients asked to buy the franchise.
That's what happens when brand strategy starts with the business, not the logo.
→ Full case study on my profile.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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more glimpses of iki 🍵
the project is almost finished, and i should be wrapping everything up next week.
it’s been a fun one to work on, especially seeing how the initial concept has evolved into a complete visual identity.
excited to share the final result soon :)
Working on a better client experience. Made 100% in @Lovable
All Brand Guidelines will be digital here soon, as a client you'll be able to reference a link and download all variations and files as needed at any time.
No more "can you resend the logo files?" emails. Clients will love having one link for everything.
brand guidelines template for Adobe Illustrator
Version 1.0
WHAT THIS IS
A 42-page brand guidelines book plus one designer-only "Start here" artboard,
built on a 12-column grid at 1920 x 1080 px. Live text, vector shapes, five
global swatches, seven paragraph styles, five layers.
#Adobe Illustrator #guidelines #brand
