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The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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CapCut… but reimagined as a world-class racing empire. 🏁⚡
For the #CapCutDesignStudio challenge, I transformed CapCut into CAPCUT RACING DIVISION — a premium Formula 1 inspired brand where speed, precision and performance become the core of the creative experience.
The concept explores Direction A — CapCut as a Different Industry, turning CapCut into a complete motorsport ecosystem while keeping the brand recognizable through performance-driven design and visual storytelling.
Built with CapCut Design Studio:
🏁 Logo redesign
🏁 Full brand visual system
🏁 Advertising posters + key visuals
🏁 Packaging concepts + product appearance
🏁 Website landing page
🏁 Mobile app UI
🏁 Character / mascot design
🏁 Branded merchandise + collectibles
🏁 Motion visuals + style frames
🏁 Campaign KV + social assets + brand story pages
Every visual was developed through CapCut Design Studio exploration and shaped into one connected racing universe.
🎥 Process video attached
🔗 Figma presentation: https://www.figma.com/deck/M8JKYeuMnP0Mhw9sCUIGNy
Creator: Bianca Ursaru
Instagram: @ursarub
For my entry, i chose Direction C: CapCut in a Different Era. It is about a magical guild (CapCut) of painters who secretly work to make the world a much more beautiful place, through their artistry. Thus generating modern beautiful-ness <3
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