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This week in the edit bay:
• A launch film + multiple cutdowns
• 8 short-form clips from a single webinar
• Rescuing underexposed interview footage
• A sound redesign that completely changed a difficult location recording
A lot of editing isn’t about making good footage look better.
It’s about finding ways to make imperfect footage work.
The best edits often happen when you’re solving problems you didn’t expect when the camera started rolling.
What are you working on in the edit bay this week?
The underexposed footage and sound redesign part is too real 😂 Half of editing is basically solving problems nobody planned for. Somehow those are usually the most satisfying fixes too.
The network for creativity
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Creatives on Contra have earned over $150M and we are just getting started
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Case study of the animation work I created for RocketSaaS.
epic, the realism of the smoke cloud is phenomenal!
I’m Whitney — a short-form video editor and content creator focused on making content feel engaging, natural, and actually worth watching.
A lot of my background is in sports content, but I also work with creators and brands on Reels, TikToks, talking-head edits, social graphics, and content strategy.
I’m currently looking to connect with more creators and brands who need help turning their ideas or raw footage into content they’re excited to post.
Excited to start sharing more of my work here 🤍
Welcome, Whitney! Love the focus on making content feel natural and worth watching.
Branding & Hero Animation for Newly.app — AI App Builder
End-to-end branding and hero section design concept for an AI platform that turns ideas into native iOS and Android apps without writing a single line of code.
What we did:
→ Brand Identity: Visual language, color palette, and typography system.
→ Hero Section: Animation concept built around the metaphor of [insert your metaphor, e.g., "ideas transforming into live products"].
→ Motion & UX: Micro-interactions, transitions, and scroll behavior.
The Challenge:
Visually conveying the speed and "magic" of AI while maintaining a professional, tech-forward, and trustworthy image for founders and entrepreneurs.
The Result:
A high-impact hero animation that explains the product's core value proposition in under 3 seconds—capturing the feeling of [insert emotion, e.g., "turning a raw idea into a shipped product with total control"].
Tools: Figma, After Effects, Cinema 4D
Client: Newly
That hero animation is really clean. Love how quickly it shows what the product does.
