A 22 second promo showing how Goodly Consult takes a business from website to launch. Built with kinetic type, a word swap on vision, strategy and product, and a voiceover timed to every beat.
Packing the whole website-to-launch story into 22 seconds of kinetic type takes real discipline. The word swap on vision, strategy and product is a lovely device, and a voiceover timed to every beat sells the craft.
Eyewear Ecommerce Website Redesign — AI vs. WaxyWeb
A side-by-side design comparison exploring two approaches to an online eyewear store.
The WaxyWeb redesign focuses on the relationship between product presentation, collection browsing, editorial imagery, and the store’s visual identity.
Design considerations:
Eyewear product presentation
Ecommerce layout and hierarchy
Collection and product discovery
Fashion-focused visual direction
Consistent online shopping experience
For fashion, eyewear, and lifestyle brands, the goal is to create a store that presents products clearly while giving the brand a recognisable visual presence.