Flour & Co. — Social Media Design & Brand Visuals

A complete social media visual concept created for Flour & Co., an artisanal bakery brand. The project focused on building a warm, elegant, and premium visual identity that reflects the brand’s handmade approach and freshly baked products.

I developed the Instagram profile concept and designed a cohesive content system, including promotional posts, product highlights, menu content, brand storytelling, and store information. The visual direction combines soft neutral tones, editorial typography, and appetizing product imagery to create a consistent and inviting feed.

The goal was to transform the brand’s Instagram presence into a visual experience that feels premium, approachable, and memorable while keeping the content clear and engaging for customers.