Designing Men’s Skincare: Balancing Human Touch with AIDesigning Men’s Skincare: Balancing Human Touch with AI
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Before using AI, I ask myself one thing: Does this decision affect a real person?
While designing 'Done.' - a beginner-friendly men’s skincare brand, I realized AI can only help in planning my thoughts and figuring out trivial tasks. Skincare today often talks at men, not to them, and starting can feel intimidating. So I designed for clarity: White for the day, Black for the night, Blue for anytime, along with stripes to show frequency (3 stripes = 3 times a day). AI can assist the process, but understanding people and reducing friction is still a human job. It is still our job to check its credibility.
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