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Managing deadlines from memory is one of the riskiest things to do as a busy founder. If you're a busy founder with a list of employees and tasks you need to assign to each person, instead of constantly exchanging emails and WhatsApp messages, hiring an Executive Virtual Assistant can make a huge difference.With the use of project management tools like Trello, Asana, ClickUp, and Monday.com, tasks can be assigned to specific team members, broken down into smaller steps using checklists, given priority levels, and assigned clear deadlines. This makes it easier to stay organized, track progress, and ensure nothing falls through the cracks.
Founders, what tools does your Executive Virtual Assistant use? Or do you still do things the old-fashioned way—manually writing everything down in a journal?
The network for creativity
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Creatives on Contra have earned over $150M and we are just getting started
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One of the first questions I ask a client during a project briefing is, "What's the deadline?"
It determines our approach and the scope of work. More often than we'd like, the answer is, "Yesterday."
We all know how that story goes. Sometimes you just have to accept it. The only option is to deliver as much value as possible in the time available.
That's when all the experience we've collected over the years starts to matter. You reach for patterns, components, structures, and templates that have already proved themselves.
Aura is one such example.
It's a free SaaS & Health App Landing Page Template for Framer that we've developed and tested across multiple projects. And we want to share it. A free, fast and customizable starting point for the moments when time is working against you.
Check it out → https://www.framer.com/community/marketplace/templates/aura-healthtech-app/
"yesterday" lol every single time
17 years in prison. No real childhood. No normal life.
The drug world was all he knew.
Until one day, he decided he was done.
Done with prison. Done with the choices that kept pulling him back. Done with the life he had always known.
JC chose a different path and then decided to help others do the same.
He founded Wrong To Strong to support inmates and their family as they prepare to leave prison, helping them make that walk home with hope, guidance, and the tools to build a better life.
Because getting out of prison is one thing. Building a life you don’t want to escape from is another.
It was an absolute pleasure working with JC and helping him bring his mission to life by setting up his Kajabi website and academy.
This was so much more than building a website. It was about helping create a platform that can give people a real second chance.
Beautiful. This is what makes a project truly meaningful.
Considered Plan Studio is a founder-led digital-product brand created to help small businesses, consultants and independent marketers turn complex goals into clear, actionable plans.
I developed the concept from the ground up—identifying the customer opportunity, defining the brand positioning and voice, establishing the visual direction, and translating my marketing experience into a focused portfolio of practical planning tools.
The initial product range includes a comprehensive 2027 Marketing Planner, a four-year marketing growth framework and an Excel-based Campaign Kit. I also developed the product architecture, customer instructions, licensing terms, pricing strategy, marketplace copy, SEO tags and promotional assets required for launch.
The central challenge was balancing strategic depth with simplicity. Many planning templates are either visually appealing but too generic, or comprehensive but difficult to use. Considered Plan Studio was designed to sit between those extremes: thoughtfully structured, professionally presented and immediately useful.
The result is a cohesive digital-product studio with a repeatable system for moving from customer insight to product development, positioning and commercial launch.
My role: Founder, Brand Strategist and Product Marketing Lead
