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A logo is the face of your brand. Identity is the system that gives it life. The colors, type, tone, and texture that make it feel complete. One gets you recognized. Both get you remembered.
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This is exceptionally great!
A few months ago I found out a premium brand was using a logo I designed for a client. Identical.
It's been heavy. But it pushed me to finally get more serious about the legal side, contracts, ownership. Still in it. But my process is different now.
It also opened my eyes to how often this happens in smaller ways we just normalize.
The image I'm sharing isn't that case. It's another example: an old mockup of my work (left), duplicated with AI by another designer to sell their work.
Designers using finished work from other creatives as "moodboards" to sell their own services. Identical systems in the same industry with no acknowledgment.
I'm not here to call anyone out. This also made me stop and ask myself what practices I might be doing wrong without thinking twice. With everything AI is making possible right now, how do we even define the line anymore? I'm here to ask: where do you draw the line between referencing and taking, and what measures have you put in place?
Using other designers' work in a moodboard to communicate a direction or aesthetic is completely normal. Presenting that work as your own, or using it to sell your services without proper attribution, is INSANEEE!
What happened to you is honestly crazy. Seeing your mockups and...
Architecture logos are surprisingly difficult to get right.
Most end up looking the same:
Generic buildings
Generic monograms
Generic skylines
For Spaceborne Architects, I wanted something that felt modern, ambitious, and instantly recognizable.
The three structures represent architectural growth and scale, while the orbital lines introduce a sense of movement, innovation, and the idea of shaping spaces beyond the ordinary.
Simple.
Bold.
Memorable.
What was the first thing you saw when you looked at this logo?
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