I created this launch video for Tony Bianco using both CGI and AI. This is how I did it. The background was generated with ChatGPT image gen 2, denoised with Gemini. Then, because AI video can reduce quality quite a bit and we wanted to have the people in the store moving, I animated the video with Seedance but mask cropped it so that the only visible part of the video is the store and the people inside moving. For the banner animation, this was done completely with CGI, as well as the taxi. The lighting was done well enough that everything in the scene feels real, but nothing was shot in real life!

Really clean work

Tool Finder Branding 🔎 Tool Finder helps users make informed buying decisions through honest software reviews, comparisons and educational content. I reimagined the brand across YouTube and the web, developing a cohesive identity that strengthens recognition, reflects its authority and creates a consistent presence across every digital touchpoint. When Francesco first reached out, Tool Finder had never established a true brand identity. The goal was to create a scalable brand system that could evolve alongside the business as it continued to grow its YouTube channel, website and future ventures. The identity needed to feel like a modern media brand rather than another software company. It had to balance playfulness and approachability with professionalism, while remaining distinctive in an increasingly competitive market. The result is a flexible identity system centred around the new 'Finder' mascot. Designed to adapt across content, digital products and marketing, the brand gives Tool Finder the foundations to grow with confidence and establish itself as the go-to destination for discovering, comparing and exploring better software.

Great Work