Designed and built a custom HubSpot CRM from scratch for a fictional real estate agency. Mapped the exact sales process into 9 pipeline stages, created 4 custom deal properties specific to real estate transactions, and populated live deals to demonstrate real-world usage.
The wide counters are what let it survive the home screen — in that grid of other app icons it still reads as one shape instead of collapsing into noise, which is the real test for a CRM mark. Is the gradient locked to the logo, or does it shift across the product surfaces?
Social Media & Ads Agency: Landing Page System, Gated Lead Capture & Case Study Engine
Complete website and lead generation system for a social media content and paid ads agency serving local service businesses.
I designed and built the full multi-page site in Framer around the agency’s services, client results, case studies, and core offers, with a strong focus on converting traffic into qualified leads.
The project included custom lead capture functionality, CRM integration, Meta tracking, scheduling, CMS driven case studies, sitewide chat, and the supporting infrastructure needed to manage and grow the site over time.
The result is a polished, scalable website that supports both organic and paid acquisition while giving the agency a much stronger system for turning visitors into booked opportunities.
The new conversion flow started producing leads within its first week live.
This is a strong example of making a marketing site behave like a real acquisition system rather than a brochure. The gated lead flow, CMS case studies, and tracking stack feel thoughtfully connected to the conversion goal.
Sales teams already have the data. The problem is finding what actually matters.
We built an AI Sales Intelligence Agent that brings together CRM activity, emails, calls, meetings, Slack and WhatsApp into one intelligent layer.
It helps sales teams:
• Identify leads that need follow-up
• Detect opportunities that are going cold
• Understand common customer objections
• Summarize conversations and client history
• Highlight deals that need immediate attention
• Turn sales activity into actionable insights
Instead of spending hours going through CRM records and conversations, teams can simply ask:
"Which leads need follow-up today?"
"Which opportunities are at risk?"
"What objections are prospects raising?"
"What did this client ask for in our last 3 calls?"
The goal is simple: give sales teams the right insight at the right time.