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Brewing more than coffee— BREW THEORY
Introducing Brew Theory, a coffee shop identity built around the idea that every great cup starts with curiosity, craft, and experimentation. From the logo to the visual system, every detail was designed to feel modern, approachable, and memorable.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
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Pip is a zero-friction health companion built to turn tracking your health (SYMPTOMS, DIET AND MORE) into clinical clarity. It abandons rigid 0–10 numeric scales and replaces them with a compassionate, glanceable interface.
❤ Why It Was Built
Pip was born out of pure personal necessity. I built it because it was something I desperately needed, and something a few close friends and someone incredibly close to my heart needed too. I wanted to strip away the clinical coldness of modern software and create something beautifully simple that could be truly, deeply helpful on someone's hardest days
⚠️ The Problem
Traditional health apps suffer from "Data Collection Theater." They force users suffering from chronic illness or fatigue to rate dozens of variables daily, causing severe decision fatigue.
Worse, they act as data sinks, dumping raw, chaotic charts onto doctors. In a high-stakes, 15-minute medical consultation, physicians don't have the time to audit raw logs. They need high-yield, synthesized clinical signals, not noise. Pip bridges this gap by assuming "bad days are the default," capturing symptoms effortlessly, and compiling them into a clean, one-page summary sheet.
🛠 The Figma Workflow Pipeline
To bring Pip to life, I leveraged the Figma ecosystem:
Figma Weave: Used to iterate and generate the visual asset layers for Pip’s mascot.
Figma Agent: Brainstormed layouts directly on the canvas, instantly pairing elegant fonts and organizing simple, stress-free forms.
Figma Make: Instantly turned those canvas designs and components into a live, fully working, and responsive web application while allowing rapid iteration.
branding for Elevate, a Shopify A/B testing app
The wordmark works really well for an A/B testing tool. The signal icon embedded in the letterform reads as both a data/analytics reference and something more dynamic than a typical SaaS logo. Seeing it on the conference stage makes a strong case for how it holds up in large-format use.
I built Spectra Walls — a premium wallpaper and 3D wall design website concept.
Built with Figma Make.
The idea was simple:
Most wallpaper websites feel like catalogs.
Grid after grid.
Tiny thumbnails.
No atmosphere.
No real sense of transformation.
I wanted to create something more cinematic.
Spectra Walls is designed like a luxury interior experience where wallpapers, murals, and 3D wall panels are shown inside real spaces — living rooms, bedrooms, studios, hotels, lounges, and creative interiors.
The focus was on:
→ colorful cinematic room visuals
→ realistic 3D wall depth
→ premium wallpaper collections
→ before/after wall transformations
→ room-based browsing
→ wallpaper visualizer interactions
→ elegant editorial typography
→ image-heavy interior design layouts
Instead of making the wall feel like a product thumbnail, I wanted every section to show how a wall can completely change the mood of a room.
The result is a modern, colorful, premium website direction for a brand that sells atmosphere — not just wallpaper.
Spectra Walls — walls that change the atmosphere.
The 3D wall depth and cinematic room visuals make this feel high-end and memorable.
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